How can I increase my Webshop visibility with SEO and SEM?

How can I increase my Webshop visibility with SEO and SEM?

Why does my Visibility matter?

If your custom webshop isn’t appearing in search results, it’s likely due to low visibility. Google uses complex algorithms to decide which websites to show in search results. Without proper SEO (Search Engine Optimization) and SEM (Search Engine Marketing) practices, your webshop could be overlooked, leading to fewer visitors and sales.


What are SEO and SEM?

This is how (and where) your business appears when people Google your name or things related to your business.  These results are influenced by a lot of factors, including your Website, your Social Media and Paid Advertising that you do on Google Ads.
  • SEO (Search Engine Optimization): A process of improving your website’s content, structure, and keywords to rank higher in organic search results.
  • SEM (Search Engine Marketing): Involves paid advertising to improve your website's visibility on search engines. Google Ads is one popular SEM tool.

SEO helps you gain unpaid traffic, while SEM provides a quicker way to appear in search results through paid ads. Both strategies are essential to improving your webshop's performance.


Why are SEO and SEM critical for my Webshop?

Alert
SEO/ SEM matters because it is how your customers will find you from Google Search. Make sure to improve it.

SEO/SEM is underrated in physical businesses where you expect the product to sell itself. However, everything is moving online, and with it comes product discovery. Using effective SEO and SEM tactics can:
  • Increase your webshop’s visibility to potential customers.
  • Drive more organic and paid traffic to your website.
  • Enhance brand recognition and credibility.
  • Ultimately lead to higher sales.

Ultimately, you need to be investing in your SEO/ SEM to ensure that when customers Google your business name or product (i.e. 'Inasal' 'Sushi'), you come up as a top result.

For many of our clients, they have already built up the SEO/ SEM of their main domain but are not happy with the design. This is a perfect case for us to help improve your Website while preserving the SEO/SEM that your team has worked hard for.

If you don't have a Website, then things get a little trickier as you may need to invest in an SEO/ SEM Agency to help improve your ranking. We can provide you guides and analysis on how you're performing here if you are subscribed to our Pro package but unfortunately it is not a core service we offer. For additional information, we recommend checking out YouTube and Google to learn more.

Why is my custom website not showing up on Google?

Creating a beautiful and functional custom website is just the beginning. To ensure that your website reaches its intended audience, it needs to be discoverable on search engines like Google. However, sometimes new websites don't appear in search results immediately after launch. This guide aims to explain why this might happen and what steps you can take to improve your site's visibility on Google.

Understanding Google's Indexing Process

Google uses sophisticated algorithms to crawl and index web pages across the internet. When you publish a new website, it doesn't automatically appear in Google's search results. Here's why:

1. New Websites Take Time to Get Indexed

Google's crawlers need time to discover and index new sites. This process can take anywhere from a few days to several weeks.

2. Quality and Relevance

Google prioritizes high-quality content that provides value to users. If your website lacks relevant keywords, quality content, or has issues like broken links, it may not rank well.

3. Mobile-Friendly Design 

With the increasing use of mobile devices, Google favors websites that offer a good mobile experience. Ensure your custom website is responsive and optimized for mobile viewing.

How do I submit my website for indexing?

Use Google Search Console to submit your website for indexing. This tool also helps you monitor your site's performance and identify any potential issues.
  1. Go to Google Search Console.
  2. Add your website using the URL prefix.
  3. Request indexing.

How do I improve my Webshop's Performance and Visibility?

Here are actionable steps to boost your webshop's performance:

1. Optimize Your Google Business Profile

  1. Ensure your Google Business Profile is complete and accurate, with up-to-date information, including your location, operating hours, and contact details. This improves your presence on Google Search and Maps.
  2. Enable Messaging. Allow customers to contact you directly through your Google Business Profile. This shows your responsiveness and enhances customer engagement.
  3. Add Detailed Services. Use the services editor in the Google Business Profile dashboard to list your offerings in detail. This helps in local SEO and attracts more customers looking for specific services.
  4. Post Updates with Google Posts. Share news, promotions, or events relevant to your business to keep your profile fresh and engaging. 

  5. Encourage Positive Reviews. Actively seek feedback from satisfied customers and respond to all reviews, whether positive or negative, to build trust and credibility.

2. Address Technical Issues

  1. Ensure your website doesn't have technical issues like server downtime, broken links, incorrect use of canonical tags, or post-redesign problems affecting SEO visibility. 
  2. Optimize your website’s loading speed. Use tools like Google PageSpeed Insights to identify and fix slow-loading elements on your site.
  3. Make sure your website is mobile-friendly. Use tools like Google's Mobile-Friendly Test to check if your site meets Google's standards.

3. Do a Competitive Analysis

  1. Review your competitors' websites to understand their SEO strategies. Learn from their content, link acquisition tactics, and any recent optimizations.

4. Enhance your Website Content

  1. Create high-quality, relevant content that matches search intent. This includes optimizing existing content and pushing pages from the second page of search results to the first.
  2. Develop content around long-tail keywords that are more specific and targeted towards your audience's interests.
  3. Use meta tags, headers, and alt text for images to help Google understand your site's purpose and relevance.
  5. Add High-Quality Photos. Include a variety of photos that accurately represent your business, products, and services. Quality and relevance are key to increasing visibility.
  6. Use Google Vision AI. Before uploading photos, use Google Vision AI to ensure they comply with Google's policies and provide useful information to users.

5. Create Engaging Social Media Campaigns

  1. Promote your webshop on platforms like Instagram and Facebook to drive additional traffic.
  2. Consider guest blogging, partnerships, or collaborations to earn these valuable links. Backlinks from reputable websites can significantly boost your site's authority and ranking.
  3. Your SEO visibility score can indicate how effective your digital marketing campaigns are in driving traffic to your website. Adjust your marketing strategies based on these insights.

6. Focus on SEO

SEO visibility refers to the percentage of total possible traffic your website receives for specific keywords in organic search. It's a measure of how visible your website is in search engine results.
  • Use relevant keywords in your webshop’s content, titles, and meta descriptions.
  • Focus on acquiring backlinks from reputable sites within your niche and industry. High-quality backlinks significantly boost your SEO visibility.
  • Work on creating optimized category pages and targeting long-tail keywords to attract more specific traffic.
  • Use tools like SEMrush or Google Search Console to track your SEO visibility score. This score helps you understand your website's performance relative to competitors and identify areas for improvement.
  • Continuously review your strategy, make adjustments based on performance metrics, and stay informed about the latest SEO trends. 

7. Invest in SEM

  1. Run Google Ads to target specific keywords and reach potential customers instantly. Set a budget that aligns with your marketing goals and track performance regularly.

8. Monitor your Business Performance

  1. Track Visibility Changes. Use tools like a local rank tracker to monitor your business's position in Google search results and adjust your strategies accordingly.

By implementing these strategies, you can significantly improve your website's visibility, attract more visitors, and ultimately drive more business opportunities to surpass your competitors in the digital space. Remember, SEO is an ongoing process, so continuous monitoring and adjustments are key to long-term success.

FAQs

Why isn’t my Webshop appearing on Google?

Common reasons include:

  • Your site hasn’t been indexed yet. Use Google Search Console to submit your URL for indexing.
  • Weak SEO strategies.
  • Lack of backlinks to establish authority.
  • Competitors with stronger SEO or SEM campaigns.
If you're unsure where to start, consider consulting with a digital marketing expert or using free tools like Google Analytics and Google Search Console.

How much will SEO and SEM cost me?

SEO costs depend on whether you handle it yourself or hire experts. SEM costs vary based on your budget and bid strategy for Google Ads. Start small and scale up as you see results. Remember, investment in digital is key to the success of your online sales!

Under klikit's Pro package, we can also provide assistance on SEO/ SEM to help boost your business in Google Search. Talk to a Customer Success Manager to upgrade today.

What can I do if my site’s visibility isn’t improving?

  • Check for issues using tools like Google Search Console.
  • Revisit your keywords and ensure your site is mobile-friendly.
  • Increase your advertising budget if you’re running Google Ads.

Why should I care about a Google Business Profile?

A Google Business Profile makes it easier for customers to find and contact your business, improving both local SEO and customer trust.



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