How do I make the most out of Webshop?
Please ensure you attend your training session on Webshops so you can learn more about this product!
With Webshop as your direct ordering solution, you now have a tool to market to your customers directly - gather customer data and issue loyalty points.
We know what works when it comes to Webshops - basically, we think about...
- 'Call-to-Action'
- Google Business Profile
- Social Media
- Loyalty Programs
- Promotions
How do I use a 'Call-to-Action'?
With your own Webshop you need to think hard about a 'Call-to-Action' (CTA) across your online footprint. For many, they like directing people to their Website - however, a better strategy is to direct them entirely to your new Webshop solution.
Why?
Because they can spend money straight away. Fundamentally your goal is to get more orders, so naturally you should be driving customers (and loyal fans) to your Webshop in order to generate more and more traffic to your stores. Once you are aligned with your team that THIS is the goal (and not say, driving Website views) you should use this logic to approach the problem across every single online touchpoint you have.
How do I use my Google Business Profile?
One such touchpoint is your Google Business Profile (GBP). When a customer searches your restaurant on Google it's what comes up.
Check out an example...
Here, we are missing the Webshop link on the Order section.
We know that by configuring all your branches correctly on GBP - and setting up your Webshop links - you're bound to drive more traffic to your Webshop.
How do I use my Social Media accounts?
Another great place to emphasise your new Webshop is your Social Media. You can add 'Order Now' and 'Order Food' buttons to your Facebook and Instagram - and include the link when you're making posts from your marketing team to drive awareness about your new Webshop.
This again demonstrates to customers that there are more choices to order from.
How do I offer Loyalty Programs?
Please reach out to your Customer Success Manager to see if you're eligible to set up Loyalty.
Next, we have another klikit service offered with Webshop - Loyalty Programs.
These are points based programs like Starbucks that allow your customers to spend cash and earn rewards - redeemable on their next order for discounts. These programs incentivise customers to continue ordering from your Webshop rather than elsewhere.
We believe our Loyalty Program is one of the most advanced on the market because users can earn points to spend not only at your business - but can also earn klikit points which are redeemable at other participating businesses - creating a true ecosystem.
How do I offer Promotions?
Finally - just like the delivery apps - we give you the ability to run promotions on your Webshop. The best part? You can make your promotions consistent across the delivery apps and your Webshop by using our awesome Campaign Manager tool! Save hundreds of hours clicking around merchant portals, and just klikit.
What are the Fees and Charges?
Please keep in mind that there are some fees and charges associated with Webshop beyond your normal subscription package. We incur these fees because we need to manage order updates, customer database and service the order itself - resulting in costs per order.
These are:
- Delivery Fees (i.e. GrabExpress)
- Payment Gateway Fees (i.e. MDR)
- klikit Service Fees (*Calculated on the basket size ONLY)
- Dine In = 2%
- Pick Up = 3%
- Delivery = 5%
We are flexible in how you would like these fees charged - they can be to the customer, or they can be to you - or a mix of both. Let our teams know what you would prefer.
[VIDEO TUTORIAL] How to set up your webshop in your spaces
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